Last updated: November 15, 2025

This Privacy Policy describes how Anyasmr.com (hereinafter referred to as "Website," "we," or "Anyasmr") collects, uses, and discloses your personal information when you access, use our services, shop on Anyasmr, or otherwise communicate with us regarding website matters (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we collect pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing any Services, you agree to the collection, use, and disclosure of your information in the manner described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any Services.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the website, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we have collected your personal information through various channels over the past 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our website and how you use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or is capable of being associated with you.

Information We Collect Directly From You

Information you submit directly to us through our Services may include:

• Contact information, including your name, address, telephone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and telephone number.
• Account information, including your username, password, security questions, and other information used for account security. Shopping information, including products you browse, products added to your shopping cart, products saved to your account (e.g., points, reviews, recommendations, or gift cards), or purchase history.
• Saved product reviews/recommendations/gift cards.
• Customer support information, including information you choose to provide when communicating with us, such as information provided when sending messages through our services.

Some service features may require you to provide your personal information directly to us. You may choose not to provide this information, but this may prevent you from using or accessing these features.

Information We Collect About Your Use

We may also automatically collect certain information related to your interaction with the services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information such as how you access and use our website and account, such as device information, browser information, network connection information, IP address, and other information related to your interaction with the services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payments in order to fulfill your orders and provide you with the products or services you request, thereby fulfilling our contract with you.

When you visit our website, open or click on emails we send to you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies (e.g., pixels, web beacons, software development kits, third-party libraries, and cookies).

Any information we obtain from third parties will be processed in accordance with this Privacy Policy.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with services to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, assisting you with returns and exchanges, and other functions related to your account.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional information via email or mail, and showing you advertisements for products or services. This may include using your personal information to better customize services and advertising on our website and other websites.
• Security and Fraud Prevention. We will use your personal information to detect, investigate, or address potential fraud, illegal, or malicious activity. If you choose to use this service and register an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone. If you believe your account has been compromised, please contact us immediately.
• Communication with You and Service Improvement. We will use your personal information to provide you with customer support and improve our services. This is in our legitimate interest to respond to your needs in a timely manner, provide you with efficient service, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies on our website. We use cookies to support and improve our website and services (including remembering your actions and preferences), to perform analytics and better understand how users interact with the services (this is in our legitimate interest to manage, improve, and optimize our services). We may also allow third parties and service providers to use cookies on our website to better customize services, products, and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to delete or reject cookies through your browser settings. Please note that deleting or blocking cookies may negatively impact your user experience and may cause some services (including certain features and general functionality) to not function properly or be unavailable. Additionally, blocking cookies may not completely prevent us from sharing information with third parties (such as our advertising partners).

Our website also supports Global Privacy Control (GPC) signals, which allow you to opt out of certain information uses or disclosures. If you notify us of your preferences via GPC, we will treat that signal as a valid request to opt out of information sharing/targeted advertising for the associated browser or device. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that your web browser or device may send.

How We Disclose Personal Information

We may share your personal information with third parties in order to fulfill contracts, comply with legal obligations, or achieve the purposes described in this Privacy Policy. These situations include:

• Disclosing information to service providers who perform operations on our behalf (such as IT system management, payment processing, data analytics, customer support, cloud storage, order fulfillment and logistics);
• Sharing necessary information with business and marketing partners to provide services, conduct promotions, or deliver advertisements, the use of which will be subject to their respective privacy policies;
• When you authorize or instruct us to share information with third parties (e.g., for order delivery, using social media widgets, or third-party login services);
• Sharing information with affiliates or companies within our group in the course of our daily business activities;
• Disclosing information in business transactions (such as mergers, acquisitions, or bankruptcy), or to comply with legal requirements (including responding to subpoenas, search warrants, or other legal processes), enforce applicable terms, and protect our and our users' legal rights.

In the past 12 months, we may have disclosed the following categories of personal information and sensitive personal information to third parties for the purposes described in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

• Identifiers (such as contact information, order and account information);
• Categories of personal information listed in the California Consumer Privacy Act;
• Commercial information (such as order history, purchasing behavior, and customer service interactions);
• Internet or network activity information (such as usage data);
• And approximate location information generated from IP addresses or other technologies.

The main recipients include vendors and third parties who provide services to us (e.g., internet service providers, payment processors, logistics and fulfillment partners, customer support teams, data analytics providers), business and marketing partners, and our affiliated companies. We will not use or disclose sensitive personal information without your consent, nor will we use it to infer your personal characteristics.

Furthermore, in the past 12 months, we may have "sold" or "shared" personal information within the meaning of applicable law for advertising and marketing purposes. This information may include identifiers such as your name, email address, and phone number; commercial information (such as purchase history); and usage data. This information is primarily shared with business and marketing partners to support advertising, business partnerships, and improve the overall service experience.

Third-Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you click on a link to access a website that is not affiliated with or controlled by us, you should carefully review its privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of these websites, including the accuracy, completeness, or reliability of the information on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of this service and/or users of these third-party platforms, and is not subject to any restrictions on our or third parties' use of such information. Unless otherwise stated in this service, our provision of such links does not imply our endorsement of the content on these platforms or their owners or operators.

Children's Data

Our services are not designed for children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child and believe that we have unknowingly collected personal information related to that child, please contact us using the contact information provided in this Privacy Policy, and we will assist in deleting the relevant data.

As of the effective date of this Privacy Policy, we have not found any information of individuals under the age of 16 to have been "shared" or "sold" (in the sense defined by applicable law).

Information Security and Retention

Please note that no security measures are perfect, and we cannot guarantee "absolute security." Furthermore, any information you send to us may be subject to security risks during transmission. We recommend that you do not send sensitive or confidential information to us through insecure channels.

The length of time we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute and may only apply in specific circumstances, and in some cases, we may refuse your request to the extent permitted by law.

• Right of Access/Information: You have the right to request access to the personal information we hold about you, including details related to how we use and share your information.
• Right to Deletion: You have the right to request that we delete the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Data Portability: In certain circumstances, you have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party, subject to certain exceptions. Restriction of Processing: You have the right to request that we stop or restrict the processing of your personal information.
• Withdrawal of Consent: If we rely on your consent to process your personal information, you may have the right to withdraw that consent.
• Appeals: If your request is denied, you have the right to appeal our decision. You can appeal by replying directly to our refusal notice.
• Managing Communication Preferences: We may send you promotional emails, and you can choose to stop receiving such emails at any time by using the unsubscribe link in the email. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders.

You can exercise these rights by following the instructions on our website or by contacting us using the contact information provided below.

We will not discriminate against you for exercising any of the above rights. Before providing a substantive response to your request, we may need to collect information from you to verify your identity, such as your email address or account information. Under applicable law, you may designate an authorized agent to make a request to exercise your rights on your behalf. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

International Users

Please note that your personal information may be transferred to, stored, or processed in countries or regions outside of Hong Kong. This information may also be processed by employees, third-party service providers, or business partners located in those regions in order to provide you with our services.

When your personal information is transferred outside of Hong Kong, we will take appropriate safeguards in accordance with applicable law, including using recognized cross-border data transfer mechanisms, standard contractual clauses, or other equivalent arrangements approved by the relevant Hong Kong authorities (where applicable). We may also transfer data based on a determination that a country or region has been deemed to provide an adequate level of data protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please send an email to atelier@anyasmr.com.